Digital Marketing Specialist at American University In the Emirates (AUE)

The American University in the Emirates is searching for a Digital Marketing Specialist who will be expected to guide the American University in the Emirates (AUE) in setting and implementing Digital Campaigns that consist of digital strategy consulting, digital campaigns setup, management and optimization, and SEO consulting.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record in strategy development, campaign execution, and optimization.
• Strong expertise in Google Ads, Facebook Ads Manager, and other relevant platforms.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog).
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking tools.

Skills / Training / Knowledge

• Deep understanding of full-funnel marketing and user behavior analysis.
• Strong project management and communication skills.
• Strategic thinking and analytical skills.
• Collaborative approach with strong consensus-building ability.
• Attention to detail and commitment to quality.
• Ability to handle multiple tasks and deadlines efficiently.
• Strong reporting and data interpretation capabilities.

Job Description

1. Digital Strategy Consulting
   1. Provide strategic advice on user acquisition and growth.
   2. Assist in identifying and segmenting target user bases.
   3. Advise on optimal digital channels and advertising platforms.
2. Digital Campaign Management
   1. Set up, manage, and optimize campaigns on platforms including Facebook, Instagram, Google, Snapchat, Telegram, Twitter, LinkedIn, YouTube, and TikTok.
   2. Develop and execute comprehensive user journey strategies, including full-funnel marketing, custom audience targeting, lookalike audience scaling, and retargeting.
   3. Ensure high-quality lead generation and maximize return on ad spend (ROAS).
3. Google Ads Campaign Optimization
   1. Conduct ongoing keyword optimization and strategic analysis.
   2. Manage audience targeting and segmentation.
   3. Utilize a variety of ad formats including Search, Display, Video, and Discovery.
   4. Optimize bidding strategies, click-through rates (CTR), and ad relevance.
   5. Conduct conversion rate optimization and provide performance reports.
4. Website Analytics Strategy
   1. Advise on the digital aspects of the university’s new website build to ensure alignment with best practices.
   2. Oversee implementation and optimization of Google Tag Manager, Facebook Pixel, and Google Analytics 4.
   3. Set up event tracking, custom segments, and audience reporting.
   4. Integrate Google Search Console and provide regular analytics performance reports.
5. SEO Consulting
   1. Perform crawlability and indexability audits.
   2. Analyze site performance, including Core Web Vitals.
   3. Improve internal linking and canonicalization.
   4. Conduct keyword research and map keywords to target pages.
   5. Audit and monitor the university’s backlink profile for harmful/toxic links.

About American University in the Emirates (AUE):

The American University in the Emirates (AUE) invites applications from well-qualified candidates for a range of faculty and administrative positions. AUE is located in Dubai Intl. Academic City.

AUE is not just a place of learning but a hub of innovation and growth, where your expertise and aspirations find a welcoming environment.

At AUE, we believe Nothing is Impossible is the Pathway to Success

AUE comprises seven dynamic colleges: College of Law, College of Education, College of Design, College of Business Administration, College of Media and Mass Communication, College of Engineering and Technology and College of Security and Strategic Studies. Each college boasts unique strengths and prestigious accreditations, reflecting our commitment to providing a world-class education.

The American University in the Emirates is accredited by SACSCOC (the Southern Association of Colleges and Schools Commission on Colleges) to award baccalaureate and master’s degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels

The American University in the Emirates is officially licensed to operate as a higher education institution and all its programs are accredited by CAA (the Commission for Academic Accreditation), Ministry of Education, United Arab Emirates.

The College of Business Administration is a proud member of AACSB (The Association to Advance Collegiate Schools of Business), and its degree programs (Bachelor of Business Administration, Master of Business Administration, Master of Sport Management) are accredited by AACSB) as of 2022.

The Bachelor of Computer Science in the College of Engineering and Technology is accredited by the Computing Accreditation Commission of ABET.

NASAD (The National Association of Schools of Art and Design) has granted the Bachelor of Science in Fashion Design, Bachelor of Science in Graphic Design, Bachelor of Science in Interior Design, and Bachelor of Science in Animation in the College of Design, the designation of Substantial Equivalency with accredited programs in the United States.